Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]
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