Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

Effectivness vs Efficiency with Google Ads

Date: 29 April 2019

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]

Did your Google Ads have a sudden drop in performance?

Date: 23 April 2019

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely[…]

Why The # 1 Ad Position Isn't The Best

Date: 17 April 2019

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1,[…]

Digital Marketing Tip #3 | Google Ads Re-marketing

Date: 01 April 2019

Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!

 

 

 

Google Display Strategy | Advice, Hints & Tips

Date: 12 March 2019

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

It is also (handily) an excerpt from our eBook. I[…]

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