Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad[…]
YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get[…]
Google introduces changes and new features to Google Ads at a dizzying rate these days. This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!
There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how[…]
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]