What are Google Search Ads?

Date: 10 June 2019

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how[…]

Effectivness vs Efficiency with Google Ads

Date: 29 April 2019

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]

Did your Google Ads have a sudden drop in performance?

Date: 23 April 2019

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely[…]

Why The # 1 Ad Position Isn't The Best

Date: 17 April 2019

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1,[…]

Digital Marketing Tip #3 | Google Ads Re-marketing

Date: 01 April 2019

Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!

 

 

 

Digital Marketing Tip #2 | Google Display Ads

Date: 25 March 2019

Are your Google Display Ads not running as successfully as you'd like? Here's a recommendation from Kim on how to optimize your Display Ads currently running. For more tips, download our Digital Marketing eBook below!

Digital Marketing Tip #1 | Google Search Ads

Date: 19 March 2019

Trying to wrap your head around Google Search Ads? Here's a quick tip from Kim on how to manage them and use it successfully. Download our Digital Marketing Guide eBook for more!

Video Transcript

What is Google Ads?

Date: 18 March 2019

'I think we should do Google Ads''Whats Google Ads?''...'OK so it's not as bad these days as it was a few years back but, quite often, we do get asked by marketing managers to help them explain Google Ads to people that aren't familiar with the[…]

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