Google Shopping Ads

Date: 02 September 2019

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017.

How to exclude Display from mobile apps

By: Ben Goh
Date: 20 August 2019

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad[…]

YouTube Advertising

Date: 05 August 2019

YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get[…]

Google Ads Roundup - July 2019

Date: 09 July 2019

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!

Google Remarketing Ads

Date: 02 July 2019

Google Remarketing is a love/hate channel. As an advertiser, the functionality is brilliant. If people land on my site, I can show them ads after they leave?? Awesome.

What are Google Search Ads?

Date: 10 June 2019

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how[…]

Effectivness vs Efficiency with Google Ads

Date: 29 April 2019

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]

Did your Google Ads have a sudden drop in performance?

Date: 23 April 2019

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely[…]

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