Search Engine Optimisation Guide 2019. Learn how to make SEO work for you.

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Google Search is the biggest potential source of traffic for most websites, and if you have a solid Search Engine Optimisation (SEO) strategy in place you can get a ton of visitors from Google.  But for most marketing managers, SEO can be a confusing, technical nightmare… and it’s hard to know where to start. 

On-page optimisation, keyword research, link-building, local search – the list of things you’re supposed to know about goes on and on… what's actually important, and where should you invest your precious time?

For our sins, we've put together a guide for marketing managers that should answer those questions. Inside you’ll learn:

  • What SEO is & why it matters
  • The most important things to focus on for SEO in 2019
  • A few things you can do straight away to improve your search rankings
  • What resources you’ll need to achieve success
  • Some simple but important SEO mistakes to avoid

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