Search Engine Optimisation Guide 2019. Learn how to make SEO work for you.
Google Search is the biggest potential source of traffic for most websites, and if you have a solid Search Engine Optimisation (SEO) strategy in place you can get a ton of visitors from Google. But for most marketing managers, SEO can be a confusing, technical nightmare… and it’s hard to know where to start.
On-page optimisation, keyword research, link-building, local search – the list of things you’re supposed to know about goes on and on… what's actually important, and where should you invest your precious time?
For our sins, we've put together a guide for marketing managers that should answer those questions. Inside you’ll learn:
- What SEO is & why it matters
- The most important things to focus on for SEO in 2019
- A few things you can do straight away to improve your search rankings
- What resources you’ll need to achieve success
- Some simple but important SEO mistakes to avoid
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