Do your due diligence before investing in search

SEO

(Minor plug) I just did my first radio interview! And I wanted to expand a bit more on what marketing managers should take into account when first deciding to invest in search marketing.

Picture of Kim Voon
By: Kim Voon |

Did your Google Ads have a sudden drop in performance?

Google Ads

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions

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By: Jody Lane |

Why The # 1 Ad Position Isn't The Best

Google Ads

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."

This is a common question that we get asked and if you're running Google

Picture of Kim Voon
By: Kim Voon |

Digital Marketing Tip #3 | Google Ads Re-marketing

Google Ads

Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!

 

 

 

Picture of Kim Voon
By: Kim Voon |

Digital Marketing Tip #2 | Google Display Ads

Google Ads

Are your Google Display Ads not running as successfully as you'd like? Here's a recommendation from Kim on how to optimize your Display Ads currently running. For more tips, download our Digital Marketing eBook below!

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By: Kim Voon |

Digital Marketing Tip #1 | Google Search Ads

Google Ads

Trying to wrap your head around Google Search Ads? Here's a quick tip from Kim on how to manage them and use it successfully. Download our Digital Marketing Guide eBook for more!

Video Transcript

Picture of Kim Voon
By: Kim Voon |

What is Google Ads?

Google Ads

'I think we should do Google Ads''Whats Google Ads?''...'OK so it's not as bad these days as it was a few years back but, quite often, we do get asked by marketing managers to help them explain Google Ads to people that aren't familiar with the digital space.

Picture of Jody Lane
By: Jody Lane |

Google Display Strategy | Advice, Hints & Tips

Google Ads

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

It is also (handily) an excerpt from our eBook. I don't want you to download something you're never going to read. So if you like what we're saying and you want a little more help on the other Google

Picture of James Gunson
By: James Gunson |

Privacy & GDPR | How it affected our business

privacy policy, gdpr

So if you've been keeping up with that bad habit called news reading, you'll see that people are FREAKING OUT about online privacy. The latest version of this is the EU General Data Protection Regulation (GDPR) coming into force on May 25th, 2018. It's got some real weight behind it too with the ability to impose a fine of €20million or 4 per cent of annual worldwide turnover, whichever is
Picture of Kim Voon
By: Kim Voon |