Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

I’ve built a new website. How long before I can expect results?

Google analytics, SEM, SEM/Paid Search, SEO/Search Engine Optimisation, website marketing, acquisition, Online marketing, search marketing, ROI, search engine optimisation, SEO

Wow tough question!

Picture of Kim Voon
By: Kim Voon |

4 Crucial Decisions To Make Before Building Your Website

Online marketing, Website design

Building a website is a tough gig, especially if you’re new to online marketing.

Picture of Kim Voon
By: Kim Voon |

How long does it take to get results from Paid Search or SEO?

Content marketing, owned media, paid media, SEM/Paid Search, SEO/Search Engine Optimisation, advertising, earned media, online media, paid search, SEO

The three main types of online media are paid, earned and owned. Each of them have different timelines in terms of results.

Picture of Kim Voon
By: Kim Voon |

What does SEO mean? And how is it different from SEM?

Search Engine Marketing, search engine optimisation, SEM, SEM/Paid Search, SEO, SEO/Search Engine Optimisation

Search engine optimisation (SEO) is the process of optimising your website for search engines in two ways. The first way is making sure that search engines know what your website is about and therefore, can rank it for relevant searches. The second way is increasing the online authority and trust of your website, so that search engines see it as deserving to rank ahead of your competitors.

Picture of Kim Voon
By: Kim Voon |
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