Our experience with Facebook Lead Ads

We’re always keen to try new things, and it’s great when a client feels the same.

Picture of Ben Goh
By: Ben Goh |

Why have my leads dropped? | Story Time Ep 2

SEM/Paid Search, Reporting & Analytics

We know you've been waiting for it...here's story time episode 2!

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By: Kim Voon |

Google Shopping Ads

Google Ads

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017.

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By: Jody Lane |

How to exclude Display from mobile apps

Google Adwords, Google Ads

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad when you’re in an app? Let’s keep it real - a large proportion of those “yes” responses are accidental stray fingers. 

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By: Ben Goh |

Why aren't We Ranking for "X"? | Story time Ep 1

SEO/Search Engine Optimisation

We help our Marketing Managers with the tough questions they get asked at work.  As apart of a new story time series, we'll be sharing some of these questions, what we told them and, if possible, what happened next....

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By: Kim Voon |

YouTube Advertising

Google Ads

YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).

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By: Jody Lane |

5 SEO Blogs That Are Worth A Look

SEO/Search Engine Optimisation

The goal of all search engines is to provide the right answer to the user. While it’s useful to know what Bing and other search engines are doing there is no doubt that Google dominates the world of search. So while SEO blogs cover factors that will be useful for all search engines the major focus at the moment will always be Google. Google's objective is “to organize the world’s information

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By: David Dennis |

The future of Google My Business & upcoming 2019 updates

SEO/Search Engine Optimisation

The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google Maps, and an invaluable marketing asset, particularly for those businesses where driving in-store customers is critical, such as retailers or restaurants.

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By: Ben Goh |

Google Ads Roundup - July 2019

Google Ads

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!

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By: James Gunson |