Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

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Picture of Kim Voon
By: Kim Voon |

Is Your Slow Website Costing You Money?

Google analytics, SEM/Paid Search, SEO/Search Engine Optimisation

Most businesses love the idea of having a fast-loading website, but consider it a low priority.  There are so many other things to put time, energy and money into – surely site speed is just a cosmetic ‘nice to have’?

Picture of David Dennis
By: David Dennis |

Creating A Plan: The Key To Succeeding With Online Marketing

Content marketing, Online marketing, Digital strategy

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

Picture of James Gunson
By: James Gunson |

I've been Advised to Buy Links to "Help My SEO", Should I........

SEO/Search Engine Optimisation, search engine optimisation

Simple answer, no.

Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking.

Picture of Jody Lane
By: Jody Lane |

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Google analytics, Google Tag Manager

Heard about Tag Manager, but don’t know if it’s suitable for your website?  Not sure if it’s really worth the hassle to upgrade?

Picture of James Gunson
By: James Gunson |

How to get social media right for your business

Content marketing, facebook, instagram, Social media, twitter, social media strategy, Customer advocacy, snapchat

There are a million social media channels out there, and it’s important to pick the right ones for your business. Before you leap into creating Facebook pages and other accounts, there are a few things I recommend thinking through first:

Picture of Ben Goh
By: Ben Goh |

Moving Websites? Don't Forget Your SEO!

SEO/Search Engine Optimisation, Website migration, SEO

Like all things, websites need to be updated from time to time. Sometimes it's a simple design refresh where you're updating your look and other times, it's a brand new website. This is an exciting time! But don’t forget the SEO implications to your organic search channel.

Picture of Kim Voon
By: Kim Voon |

I’ve built a new website. How long before I can expect results?

Google analytics, SEM, SEM/Paid Search, SEO/Search Engine Optimisation, website marketing, acquisition, Online marketing, search marketing, ROI, search engine optimisation, SEO

Wow tough question!

Picture of Kim Voon
By: Kim Voon |

4 Crucial Decisions To Make Before Building Your Website

Website design, Online marketing

Building a website is a tough gig, especially if you’re new to online marketing.

Picture of Kim Voon
By: Kim Voon |