There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how Google Search Ads work before getting started.
Do I respond?
The short answer is yes.
With more and more people looking for new products and services online how you handle the good and the bad in the online arena is just as important (if not more) as how you handle it face to face. Information online is for the whole world to see.
It’s all just ‘semantics’ I’m told.
When we ‘nit-pik’ or ‘get in to the detail’ in a discussion, that’s semantics; Googles quest for information, when it digs to very deep levels and interprets the signs and information provided to get a real sense of a websites purpose and intent. That’s semantics.
Google My Business (GMB) is a must-have for every business. Having a GMB listing is the only requirement to appear in the three pack - the Google Maps snippets that appear in the search results page.
Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.
I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions
You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:
"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."
This is a common question that we get asked and if you're running Google