We’re always keen to try new things, and it’s great when a client feels the same.
Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad when you’re in an app? Let’s keep it real - a large proportion of those “yes” responses are accidental stray fingers.
YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).
The goal of all search engines is to provide the right answer to the user. While it’s useful to know what Bing and other search engines are doing there is no doubt that Google dominates the world of search. So while SEO blogs cover factors that will be useful for all search engines the major focus at the moment will always be Google. Google's objective is “to organize the world’s information
The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google Maps, and an invaluable marketing asset, particularly for those businesses where driving in-store customers is critical, such as retailers or restaurants.