(Minor plug) I just did my first radio interview! And I wanted to expand a bit more on what marketing managers should take into account when first deciding to invest in search marketing.
Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.
I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions
You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:
"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."
This is a common question that we get asked and if you're running Google
Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!
Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.
It is also (handily) an excerpt from our eBook. I don't want you to download something you're never going to read. So if you like what we're saying and you want a little more help on the other Google