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About Jody Lane

Jody comes from a background in project management, system administration and business systems analysis. She’s great at looking at what a business needs and finding solutions to fit those needs.

Native Advertising - Outbrain

Date: 09 October 2019

Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is informative, entertaining and/or relevant. Platforms like Outbrain allow businesses to reach and promote that content to[…]

Google Shopping Ads

Date: 02 September 2019

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017.

YouTube Advertising

Date: 05 August 2019

YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get[…]

Google Remarketing Ads

Date: 02 July 2019

Google Remarketing is a love/hate channel. As an advertiser, the functionality is brilliant. If people land on my site, I can show them ads after they leave?? Awesome.

What are Google Search Ads?

Date: 10 June 2019

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how[…]

Help! I Got a Bad Review Online!

Date: 24 May 2019

Do I respond?

The short answer is yes.

With more and more people looking for new products and services online how you handle the good and the bad in the online arena is just as important (if not more) as how you handle it face to face.[…]

Did your Google Ads have a sudden drop in performance?

Date: 23 April 2019

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely[…]

What is Google Ads?

Date: 18 March 2019

'I think we should do Google Ads''Whats Google Ads?''...'OK so it's not as bad these days as it was a few years back but, quite often, we do get asked by marketing managers to help them explain Google Ads to people that aren't familiar with the[…]

I've been Advised to Buy Links to "Help My SEO", Should I........

Date: 05 June 2018

Simple answer, no.

Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking.

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