Insight Online Blog

Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers.  Internet users are consuming more and more video content, and this format allows you to show off your brand in ways that static[…]

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric.

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

It is also (handily) an excerpt from our eBook. I[…]

In an increasingly competitive online world, the businesses who are really winning big are the ones investing time and effort into an activity we call 'content marketing'.

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

Heard about Tag Manager, but don’t know if it’s suitable for your website?  Not sure if it’s really worth the hassle to upgrade?