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About James Gunson

James advises NZ businesses on their digital marketing strategy, and handles everything from Google and Facebook Ads campaigns to Analytics implementation and SEO. His focus is on fine-tuning online campaigns for better ROI and creating long-term success for our clients.

10 Essential Tips for Facebook Video Ads

Date: 30 October 2019

Facebook Video Ads are a high-impact and cost-effective way to get your brand in front of potential new customers.  Internet users are consuming more and more video content, and this format allows you to show off your brand in ways that static[…]

Google Ads Update - Farewell Average Position!

Date: 01 October 2019

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric.

Google Ads Roundup - July 2019

Date: 09 July 2019

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]

Google Display Strategy | Advice, Hints & Tips

Date: 12 March 2019

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

It is also (handily) an excerpt from our eBook. I[…]

5 Powerful Reasons Why Every Business Should Invest In Content Marketing

Date: 03 July 2018

In an increasingly competitive online world, the businesses who are really winning big are the ones investing time and effort into an activity we call 'content marketing'.

Creating A Plan: The Key To Succeeding With Online Marketing

Date: 19 June 2018

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Date: 01 June 2018

Heard about Tag Manager, but don’t know if it’s suitable for your website?  Not sure if it’s really worth the hassle to upgrade?

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