As an online marketing consultant, James advises NZ businesses on their online strategy, and handles everything from Adwords campaigns to Analytics implementation and SEO. He has a knack for fine-tuning online campaigns for better ROI and creating long-term success for our clients.
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]