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About James Gunson

As an online marketing consultant, James advises NZ businesses on their online strategy, and handles everything from Adwords campaigns to Analytics implementation and SEO. He has a knack for fine-tuning online campaigns for better ROI and creating long-term success for our clients.

Why doesn't my data match?!? Google Ads vs Analytics

Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]

Google Display Strategy | Advice, Hints & Tips

Date: 12 March 2019

Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.

It is also (handily) an excerpt from our eBook. I[…]

5 Powerful Reasons Why Every Business Should Invest In Content Marketing

Date: 03 July 2018

In an increasingly competitive online world, the businesses who are really winning big are the ones investing time and effort into an activity we call 'content marketing'.

Creating A Plan: The Key To Succeeding With Online Marketing

Date: 19 June 2018

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Date: 01 June 2018

Heard about Tag Manager, but don’t know if it’s suitable for your website?  Not sure if it’s really worth the hassle to upgrade?

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