Google Ads is an ever-evolving space with features being introduced and retired all the time. One recent change is particularly significant – the sun setting of the Average Position metric.
Google Ads Update - Farewell Average Position!
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Date: 01 October 2019
Google Ads Roundup - July 2019
Date: 09 July 2019
Google introduces changes and new features to Google Ads at a dizzying rate these days. This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!
Why doesn't my data match?!? Google Ads vs Analytics
Date: 26 April 2019
So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is[…]
Google Display Strategy | Advice, Hints & Tips
Date: 12 March 2019
Get the latest on how we think about and use Google Display. What are the strengths and weaknesses? Any advice on strategy? These are our own thoughts after using the channel for a decade or so.
It is also (handily) an excerpt from our eBook. I[…]
5 Powerful Reasons Why Every Business Should Invest In Content Marketing
Date: 03 July 2018
In an increasingly competitive online world, the businesses who are really winning big are the ones investing time and effort into an activity we call 'content marketing'.
Creating A Plan: The Key To Succeeding With Online Marketing
Date: 19 June 2018
Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.
6 Great Reasons To Upgrade Your Website To Google Tag Manager
Date: 01 June 2018
Heard about Tag Manager, but don’t know if it’s suitable for your website? Not sure if it’s really worth the hassle to upgrade?
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