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About Ben Goh

A creative at heart, Ben is an analyst with a passion for creating and optimising content which both engages and inspires.

Our experience with Facebook Lead Ads

By: Ben Goh
Date: 19 September 2019

We’re always keen to try new things, and it’s great when a client feels the same.

How to exclude Display from mobile apps

By: Ben Goh
Date: 20 August 2019

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad[…]

The future of Google My Business & upcoming 2019 updates

By: Ben Goh
Date: 24 July 2019

The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google Maps, and an invaluable marketing asset, particularly for those businesses where driving in-store customers is critical,[…]

What is schema markup?

By: Ben Goh
Date: 24 June 2019

Schema markup is a form of code language which can you help to optimise your website for SEO. Schema allows you to succinctly provide Google exact details about your business and website.

This helps Google to easily understand the semantics of[…]

Google My Business 2019 Guide: How to Optimise a Listing in 30 Minutes

By: Ben Goh
Date: 06 May 2019

Google My Business (GMB) is a must-have for every business. Having a GMB listing is the only requirement to appear in the three pack - the Google Maps snippets that appear in the search results page.

How to get social media right for your business

By: Ben Goh
Date: 16 May 2018

There are a million social media channels out there, and it’s important to pick the right ones for your business. Before you leap into creating Facebook pages and other accounts, there are a few things I recommend thinking through first:

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