Effectivness vs Efficiency with Google Ads

Google Ads

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

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By: Kim Voon |

Why doesn't my data match?!? Google Ads vs Analytics

Google Ads

So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is going on here. Which platform should I trust?
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By: James Gunson |

Do your due diligence before investing in search

SEO

(Minor plug) I just did my first radio interview! And I wanted to expand a bit more on what marketing managers should take into account when first deciding to invest in search marketing.

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By: Kim Voon |

Did your Google Ads have a sudden drop in performance?

Google Ads

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions

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By: Jody Lane |

Why The # 1 Ad Position Isn't The Best

Google Ads

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."

This is a common question that we get asked and if you're running Google

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By: Kim Voon |

Digital Marketing Tip #3 | Google Ads Re-marketing

Google Ads

Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!

 

 

 

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By: Kim Voon |
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