What does SEO mean in marketing? And how is it different from SEM?

SEO/Search Engine Optimisation

Search engine optimisation or SEO is the process of optimising your website for search engines, gaining recognition from search engines such as Google or Bing.
 
We carry this out in two ways.
 
The first way is making sure that search engines know what your website is about. This allows your website to rank for relevant searches.
 
The second way is increasing the online
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By: Kim Voon |
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