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What does SEO mean? And how is it different from SEM?

Search Engine Marketing, search engine optimisation, SEM, SEM/Paid Search, SEO, SEO/Search Engine Optimisation

Search engine optimisation (SEO) is the process of optimising your website for search engines in two ways. The first way is making sure that search engines know what your website is about and therefore, can rank it for relevant searches. The second way is increasing the online authority and trust of your website, so that search engines see it as deserving to rank ahead of your competitors.

Picture of Kim Voon
By: Kim Voon |
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