Native Advertising - Outbrain

Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is informative, entertaining and/or relevant. Platforms like Outbrain allow businesses to reach and promote that content to large numbers of people, via ads that mimic links to real (non-paid) content on news and content websites.

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By: Jody Lane |

Google Ads Update - Farewell Average Position!

Google Ads is an ever-evolving space with features being introduced and retired all the time.  One recent change is particularly significant – the sun setting of the Average Position metric.

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By: James Gunson |

Heading Tags, good for SEO but what if they are the wrong size?

Heading Tags (or ‘H Tags’) are generally the first visible text on a webpage. They are like a structural classification or category. Google uses content framed by H tags to understand the important aspects of the page. Many people relate them to headings in a newspaper. Traditionally they are like the main heading (H1), the major section headings (H2), minor points (H3) etc. The H1 should

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By: David Dennis |

Our experience with Facebook Lead Ads

We’re always keen to try new things, and it’s great when a client feels the same.

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By: Ben Goh |

Why have my leads dropped? | Story Time Ep 2

SEM/Paid Search, Reporting & Analytics

We know you've been waiting for it...here's story time episode 2!

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By: Kim Voon |

Google Shopping Ads

Google Ads

Google Shopping was originally developed by a kiwi! Craig Nevil Manning created it over at Waikato University and it used to be called Froogle. It relaunched in New Zealand in February 2017.

Picture of Jody Lane
By: Jody Lane |

How to exclude Display from mobile apps

Google Adwords, Google Ads

Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad when you’re in an app? Let’s keep it real - a large proportion of those “yes” responses are accidental stray fingers. 

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By: Ben Goh |

Why aren't We Ranking for "X"? | Story time Ep 1

SEO/Search Engine Optimisation

We help our Marketing Managers with the tough questions they get asked at work.  As apart of a new story time series, we'll be sharing some of these questions, what we told them and, if possible, what happened next....

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By: Kim Voon |

YouTube Advertising

Google Ads

YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).

Picture of Jody Lane
By: Jody Lane |
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