YouTube Advertising

Google Ads

YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).

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By: Jody Lane |

5 SEO Blogs That Are Worth A Look

SEO/Search Engine Optimisation

The goal of all search engines is to provide the right answer to the user. While it’s useful to know what Bing and other search engines are doing there is no doubt that Google dominates the world of search. So while SEO blogs cover factors that will be useful for all search engines the major focus at the moment will always be Google. Google's objective is “to organize the world’s information

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By: David Dennis |

The future of Google My Business & upcoming 2019 updates

SEO/Search Engine Optimisation

The Google My Business platform is truly an underrated gem. GMB listings are closely integrated with Google Search and Google Maps, and an invaluable marketing asset, particularly for those businesses where driving in-store customers is critical, such as retailers or restaurants.

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By: Ben Goh |

Google Ads Roundup - July 2019

Google Ads

Google introduces changes and new features to Google Ads at a dizzying rate these days.  This is a good thing for marketing performance, but for your average advertiser, it can be pretty hard to keep up!

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By: James Gunson |

Google Remarketing Ads

Google Ads

Google Remarketing is a love/hate channel. As an advertiser, the functionality is brilliant. If people land on my site, I can show them ads after they leave?? Awesome.

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By: Jody Lane |

What is schema markup?

Schema markup is a form of code language which can you help to optimise your website for SEO. Schema allows you to succinctly provide Google exact details about your business and website.

This helps Google to easily understand the semantics of your webpages, such as what products/services you offer, or what a blog article is about, and giving your pages the best possible chance to rank in the

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By: Ben Goh |

2019 MeasureCamp Auckland Recap

Reporting & Analytics

Last Saturday, Jody and I attended MeasureCamp, an Analytics unconference held at TVNZ and this was the second year it was being held.

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By: Kim Voon |

Video Advertising On YouTube & Facebook

Reporting & Analytics

Should you be using video as apart of your marketing strategy? We share our results from our last campaign.

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By: Kim Voon |

What are Google Search Ads?

Google Ads

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how Google Search Ads work before getting started.

Picture of Jody Lane
By: Jody Lane |
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