Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

Help! I Got a Bad Review Online!

Google My Business

Do I respond?

The short answer is yes.

With more and more people looking for new product and services online how you handle the good and the bad in the online arena is just as important (If not more) as how you handle it face to face. Information online is for the whole world to see. 

Picture of Jody Lane
By: Jody Lane |

What is SEO? How does it help Google understand a website?

Search Engine Marketing, SEO

It’s all just ‘semantics’ I’m told.

When we ‘nit-pik’ or ‘get in to the detail’ in a discussion, that’s semantics; Googles quest for information, when it digs to very deep levels and interprets the signs and information provided to get a real sense of a websites purpose and intent. That’s semantics.

Picture of David Dennis
By: David Dennis |

Google My Business 2019 Guide: How to Optimise a Listing in 30 Minutes

Google My Business

Google My Business (GMB) is a must-have for every business. Having a GMB listing is the only requirement to appear in the three pack - the Google Maps snippets that appear in the search results page.

Picture of Ben Goh
By: Ben Goh |

Effectivness vs Efficiency with Google Ads

SEM/Paid Search, Google Adwords

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

Picture of Kim Voon
By: Kim Voon |

Why doesn't my data match?!? Google Ads vs Analytics

Google analytics, Google Adwords, Reporting & Analytics

So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is going on here. Which platform should I trust?
Picture of James Gunson
By: James Gunson |

Do your due diligence before investing in search

search marketing, paid search, SEO

(Minor plug) I just did my first radio interview! And I wanted to expand a bit more on what marketing managers should take into account when first deciding to invest in search marketing.

Picture of Kim Voon
By: Kim Voon |

Did your Google Ads have a sudden drop in performance?

SEM/Paid Search, Google Adwords, Google Ads

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions

Picture of Jody Lane
By: Jody Lane |

Why The # 1 Ad Position Isn't The Best

SEM/Paid Search, Google Adwords, Google Ads

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."

This is a common question that we get asked and if you're running Google

Picture of Kim Voon
By: Kim Voon |

Digital Marketing Tip #3 | Google Ads Re-marketing

SEM/Paid Search, Google Adwords, Google Ads

Are you advertising in a really competitive niche market? Here's Kim's Tip on how Google Ads re-marketing can be useful for you. For more on Google re-marketing, download our Digital Marketing eBook below!

 

 

 

Picture of Kim Voon
By: Kim Voon |
  • Page 1 of 3
  • 1