What are Google Search Ads?

Google Ads

There are over 3.5 billion searches conducted on Google each day, making Google Search Ads a powerful advertising tool for your business. The nature of search makes it hard to beat as a direct response channel, but you’ll want to understand how Google Search Ads work before getting started.

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By: Jody Lane |

Help! I Got a Bad Review Online!

Google My Business

Do I respond?

The short answer is yes.

With more and more people looking for new products and services online how you handle the good and the bad in the online arena is just as important (if not more) as how you handle it face to face. Information online is for the whole world to see. 

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By: Jody Lane |

What is SEO? How does it help Google understand a website?

SEO/Search Engine Optimisation

It’s all just ‘semantics’ I’m told.

When we ‘nit-pik’ or ‘get in to the detail’ in a discussion, that’s semantics; Googles quest for information, when it digs to very deep levels and interprets the signs and information provided to get a real sense of a websites purpose and intent. That’s semantics.

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By: David Dennis |

Google My Business 2019 Guide: How to Optimise a Listing in 30 Minutes

Google My Business

Google My Business (GMB) is a must-have for every business. Having a GMB listing is the only requirement to appear in the three pack - the Google Maps snippets that appear in the search results page.

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By: Ben Goh |

Effectivness vs Efficiency with Google Ads

Google Ads

What is the difference between effectiveness vs efficiency when it comes to Google Ads? In this video, Kim talks you through what these mean depending on your objectives.

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By: Kim Voon |

Why doesn't my data match?!? Google Ads vs Analytics

Google Ads

So you're reviewing a campaign, putting together a few thoughts on how it went and you just can't seem to get the numbers to match up. Why won't clicks equal visitors? Why does Google Ads report conversions differently to Analytics? What is going on here. Which platform should I trust?
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By: James Gunson |

Do your due diligence before investing in search

SEO

(Minor plug) I just did my first radio interview! And I wanted to expand a bit more on what marketing managers should take into account when first deciding to invest in search marketing.

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By: Kim Voon |

Did your Google Ads have a sudden drop in performance?

Google Ads

Your campaign is tracking along merrily, then you go to check on it one day and performance has plummeted! WTF? Your heart sinks. Today was meant to be such a nice day.

I've had this happen to me a few times over the years so I can absolutely relate to what you're going through. In this post, I'd like to give you a few ideas for where to start looking for answers and give you a few solutions

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By: Jody Lane |

Why The # 1 Ad Position Isn't The Best

Google Ads

You walk into the office one morning, cup of coffee in hand, chatting with workmates and checking your emails. You see an email from your boss and it goes something like:

"I did a couple searches on the weekend and we aren't showing at number 1, I'm really disappointed by this as we're spending thousands of dollars..."

This is a common question that we get asked and if you're running Google

Picture of Kim Voon
By: Kim Voon |
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