Native advertising platforms are popular as businesses realise that the hard sell needs to be backed up with content that is informative, entertaining and/or relevant. Platforms like Outbrain allow businesses to reach and promote that content to large numbers of people, via ads that mimic links to real (non-paid) content on news and content websites.
Google Ads is an ever-evolving space with features being introduced and retired all the time. One recent change is particularly significant – the sun setting of the Average Position metric.
Heading Tags (or ‘H Tags’) are generally the first visible text on a webpage. They are like a structural classification or category. Google uses content framed by H tags to understand the important aspects of the page. Many people relate them to headings in a newspaper. Traditionally they are like the main heading (H1), the major section headings (H2), minor points (H3) etc. The H1 should
We’re always keen to try new things, and it’s great when a client feels the same.
Over the years, we’ve run literally hundreds of Google Display campaigns. In our experience, we have never found any which performed well when serving on mobile phone applications. Thinking anecdotally - have you ever actually clicked on an ad when you’re in an app? Let’s keep it real - a large proportion of those “yes” responses are accidental stray fingers.
YouTube or video advertising in general is, in our opinion, one of the most undervalued advertising channels in New Zealand today. The cost of attention on YouTube is often around $0.10 per view and for $100/month, the brand awareness you can get is ridiculous (Approx. 1,000 views).
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