Insight Online Blog

Advice, how-tos, and insights to help you improve your online marketing skills.

Privacy & GDPR | How it affected our business

privacy policy, gdpr

So if you've been keeping up with that bad habit called news reading, you'll see that people are FREAKING OUT about online privacy. The latest version of this is the EU General Data Protection Regulation (GDPR) coming into force on May 25th, 2018. It's got some real weight behind it too with the ability to impose a fine of €20million or 4 per cent of annual worldwide turnover, whichever is
Picture of Kim Voon
By: Kim Voon |

5 Powerful Reasons Why Every Business Should Invest In Content Marketing

Content marketing, SEO/Search Engine Optimisation, Social media, acquisition, advocacy, google rankings

In an increasingly competitive online world, the businesses who are really winning big are the ones investing time and effort into an activity we call 'content marketing'.

Picture of James Gunson
By: James Gunson |

Insight Online | Old Privacy Policy

privacy policy

K.V. Consulting Limited of Auckland, New Zealand (the “Company”) is committed to providing access to services and information online in a manner that respects and protects your privacy. This statement describes our information collection practices and explains how we use and protect your personal information.

Picture of Kim Voon
By: Kim Voon |

Is Your Slow Website Costing You Money?

Google analytics, SEM/Paid Search, SEO/Search Engine Optimisation

Most businesses love the idea of having a fast-loading website, but consider it a low priority.  There are so many other things to put time, energy and money into – surely site speed is just a cosmetic ‘nice to have’?

Picture of James Gunson
By: James Gunson |

Creating A Plan: The Key To Succeeding With Online Marketing

Content marketing, Online marketing, Digital strategy

Every business, no matter how unusual, can take advantage of the vast reach offered by the internet – it’s simply a case of identifying where to put your time and energy.

Picture of James Gunson
By: James Gunson |

I've been Advised to Buy Links to "Help My SEO", Should I........

SEO/Search Engine Optimisation, search engine optimisation

Simple answer, no.

Don’t be duped by people claiming to get you thousands of links to improve your search engine ranking.

Picture of Kim Voon
By: Kim Voon |

6 Great Reasons To Upgrade Your Website To Google Tag Manager

Google analytics, Google Tag Manager

Heard about Tag Manager, but don’t know if it’s suitable for your website?  Not sure if it’s really worth the hassle to upgrade?

Picture of James Gunson
By: James Gunson |

How to get social media right for your business

Content marketing, facebook, instagram, Social media, twitter, social media strategy, Customer advocacy, snapchat

There are a million social media channels out there, and it’s important to pick the right ones for your business. Before you leap into creating Facebook pages and other accounts, there are a few things I recommend thinking through first:

Picture of Ben Goh
By: Ben Goh |

Moving Websites? Don't Forget Your SEO!

SEO/Search Engine Optimisation, Website migration, SEO

Like all things, websites need to be updated from time to time. Sometimes it's a simple design refresh where you're updating your look and other times, it's a brand new website. This is an exciting time! But don’t forget the SEO implications to your organic search channel.

Picture of Kim Voon
By: Kim Voon |
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